Kia Motors Europe approached Corporate Edge to help define and create a strong brand image for the company in Europe as well developing employee communication materials.
Kia has embarked upon an extensive brand building programme to position itself as a major European car manufacturer. Key to this objective was the need to create communication materials that explained to all employees the background and rationale to the strategy. Corporate Edge designed and produced a brand book, brand leaflet, a series of posters as well as a brand film.
In addition Corporate Edge created a distinctive and differentiating visual style that would be applied to all forms of customer communication. Extensive communication guidelines documenting the visual style have now been designed and circulated to all countries and agencies to allow a consistent and coherent presentation of the new Kia brand image in Europe.
