The role in sum

To unearth insights about the client, competition and the brand that can act as the basis for creative ideas

To lead the internal team to get to the ‘big idea’ and the creative coordinates for the brand

To explore and validate the brand with key stakeholders

To facilitate the translation of the big idea into the creative deliverable

Specifically

• Lead and manage the creation of the brand concept
• Work closely with the Client Director to deliver the brand content
• Support the project director in building the client relationship
• Champion innovative thinking and creative excellence
• Design interview topic guides that help unlock the creative solution
• Lead and manage the creation of the brand concept
• Undertake insightful key player interviews
• Create and run workshops designed to get to creative ideas with clients
• Facilitate groups of employees in creative exercises
• Articulate and communicate the brand idea for the client and develop the presentation (with the Project Director) that brings together the findings and the creative idea
• Brief and work closely with the design leader to ensure that the creative solution works for the brand
• Look for ways to extend the brand into actions and behaviours
• Write and produce New Business proposals and pitches with the team
• Creative doers
• Great communicators
• Inspiring presenters
• Robust thinkers
• Team players
• Potential leaders