Tools and techniques
At Corporate Edge we recognise that every branding challenge is different – which is why we don’t have a fixed process or a single way of doing thing things. What we do have is a range of strategic and creative tools and techniques that we can use at different stages of a project. A few of these are shown here. For more information about these or to understand how we might approach your particular challenge please contact us.
How Organisations Work
How Organisations Work (HOW), is a tool that we developed to help us understand the character and personality of an organisation. For more information please click here.
Creative Coordinates
Creative coordinates are a creative and stimulating way of connecting brand strategy with brand expression. For more information please click here.
Brand Wheel
This is a tool we use to explore what role a brand could play for consumers. For more information please click here.
Portfolio plan
This tool is used to help plan how to deploy a portfolio of brands operating in the same or similar categories. For more information please click here.